TOP SKILLS

Work Experience

Marketing Manager

Independent Pharmacy Cooperative | Sun Prairie, WI | 11.2023 - Present

Develop marketing campaigns focused on customer engagement and results, leveraging teamwork across various departments, including senior management and key stakeholders. Expertly coordinated the conception, development, and implementation of influential campaigns, leading to enhancements in business expansion and brand prominence.

• Innovate and execute dynamic multi-media campaigns to recruit new GPO members, reinforcing IPC’s position as a leading independent pharmacy group purchasing organization.

• Lead the expansion of IPC’s Vendor Advantage Network, driving growth through strategic content creation, including blog posts, social media campaigns, and SEO-optimized website copy to bolster organic traffic. Increase website form submissions by 10% per quarter.

• Lead the production of webinars and podcasts, positioning IPC as a thought leader in the pharmacy sector.

• Collaborate with Government Relations to develop persuasive materials advocating for critical legislation, successfully launching Voter Voice Campaigns and amplifying member engagement by 15%.

• Champion the Pharmacy Select program, enhancing its reach and efficacy as a vital backup contract for community pharmacies.

Marketing Manager/Product Marketing Manager

National Oak Distributors, Inc, | Madison, WI | 07.2016 – 09.2023

Lead the growth, marketing strategy, and operational planning for a private label product line. Successfully synchronize marketing and sales efforts, optimizing performance and ROI through data-driven decision-making. Develop and execute strategic long-term growth plans, achieving consistent product line expansion and market prominence.

• Direct a high-performing marketing team, overseeing activities and setting clear benchmarks for success. Resulting in a 20% increase in team productivity and a 15% improvement in the timely delivery of key projects, aligning with the product vision and tactical plans.

• Achieved a 15% year over year growth in private label business by utilizing  market research to understanding the “voice of the customer” and leveraging data to inform key marketing strategies

• Achieved a 25% increase in email click-through rates by skillfully implementing persuasive messaging strategies tailored to resonate with the voice of the customer.

• Introduced 25 new SKU’s to strategically grow private brand business, employing highly effective go-to-market strategies that resulted in substantial growth in product line sales.

Regional Marketing Manager

Ascension Healthcare, | Stevens Point, WI | 04.2013 – 07.2016

Led customer-centric, results-driven marketing campaigns by fostering cross-functional collaboration with senior management, organizational stakeholders, and the marketing team. Successfully planned, developed, and executed impactful campaigns that contributed to measurable business growth and enhanced brand visibility.

• Achieved a 3% increase in patient volume by orchestrating data-driven integrated marketing campaigns and implementing robust customer relationship management strategies, resulting in significant practice growth and enhanced patient engagement.

• Achieved a 15% increase in patient acquisition for in-system departments such as pediatrics, oncology, and business health solutions, effectively enhancing brand engagement and healthcare utilization by leveraging patient storytelling initiatives to boost patient volumes.

• Orchestrated cross-functional team efforts to drive a substantial increase of 10,000 new patients within a 10-month timeframe. Employed a dynamic blend of online and offline strategies, effectively expanding the healthcare practice's patient volume and market presence.

Consulting & Support Specialist

Skyward, Inc, | Stevens Point, WI | 11.2009 – 04.2013

Dynamic consulting and support specialist adept at engaging customers through diverse communication platforms and on-site interactions.  Proficiently gathered vital information, conducted comprehensive software training, and evaluated functionality, consistently ensuring exceptional customer satisfaction and optimized software performance.

• Achieved a 97% participation satisfaction rating conducting comprehensive SAAS software training programs, virtually and on-site training sessions for school districts across the US & internationally.

• Improved user satisfaction scores by 15% while ensuring customers maximized software utilization by enhancing global customer knowledge by systematically testing software limitations and software functionality.

Account Manager

Time Warner Cable - Business Class, | Milwaukee, WI | 06.2008 – 11.2009

Expanded market presence in Milwaukee by achieving a 10% sales growth and increased the fiber network by 20% through consulting, coaching and negotiating the sale of Time Warner Cable Business Class Services.