The Tool Works Paint Body & Equipment catalog was a quarterly publication showcasing the latest offerings within the paint and body industry. As a marketing tool for PBE Jobbers Warehouse, this catalog promoted over 1,000 products ranging from paints and abrasives to tools and equipment from more than 100 leading manufacturers.

Strategically designed to highlight top-selling products, new releases, and private label brands, the catalog provides customers with a comprehensive overview of the most innovative and high-quality solutions for auto refinishing and collision repair facilities.

Through cooperative marketing partnerships secured and negotiated by myself, the production costs of the catalog are fully funded by participating manufacturers in exchange for prime positioning of their products. 

This enabled PBE to deliver an impactful sales and marketing piece at no cost to the company.

With its extensive range of products from top brands presented in an easy-to-browse format, the Paint Body & Equipment catalog is an invaluable resource for customers to explore and order the newest products for their shops. The catalog has become an essential component of The Tool Works' multi-touch sales and marketing program for the paint and body industry.

On my first day, I was tasked with implementing a new e-commerce platform to modernize and boost PBE Jobbers Warehouse's online sales capabilities.

My responsibilities included thoroughly researching platforms, viewing demos, comparing features, and selecting the right solution to meet our business needs and growth goals. I would then manage the end-to-end implementation.

I evaluated 10+ platforms, weighing pros and cons. I ultimately recommended Oro Commerce be implemented with integrated CRM due to its robust features, scalability, and unified view of customer data. I lead the 6-month implementation including data migration, payment integration, and rep training.

The new platform delivered a 20% increase in website traffic and 30% YOY growth in online sales. Online revenue accounted for nearly $40M, transforming our e-commerce presence. The integrated CRM also improved customer service and order accuracy. My diligent selection and project leadership drove transformative e-commerce success.

By taking decisive action to research and implement a premier e-commerce platform on day one, I boosted our digital sales capabilities and unlocked revenue growth opportunities through a best-in-class online experience.

As a marketing manager, I was tasked with boosting sales growth and expanding our customer base, especially with the opening of new locations. To drive new business, I created a series of targeted direct mail pieces that would grab customer attention and provide sales reps with impactful leave-behind collateral.

I worked cross-functionally to develop mailers that were tailored to specific regions and highlighted the local sales reps. Using variable print technology, each piece incorporated the assigned rep's photo, bio, and contact info. The compelling content focused on our value proposition, new locations, and relevant promotions. I also created versions to support sales reps during cold calls and meetings.

The strategically personalized mailers enabled us to geographically target new prospects across various markets. Sales reps reported increased engagement and conversions from the customized collateral. Within 6 months, we attributes over $200k in new revenue to the campaigns. The success led to me managing direct mail on an ongoing basis.

By leveraging targeted and personalized print collateral, I provided sales reps with key tools to effectively open new accounts, strengthen relationships, and ultimately drive revenue growth.