New Product Launch
New Product Launch
Embedded Files
New Euro Pro Clear Coat
New Euro Pro Clear Coat
I identified an opportunity to expand our XL product line by adding a high-end European style clear coat to capture share in the premium paint market.
I was tasked with fully managing the new product launch including sourcing, pricing, market analysis, sales reporting, and driving adoption.
I negotiated with vendors to obtain optimal pricing and samples for testing. I worked closely with our technical team to select the formulation that provided the best finish and UV protection. I set competitive market pricing after benchmarking comparable products. To determine market fit, I surveyed body shops on their interest which was overwhelmingly positive. I developed training materials and led rep education sessions to ensure successful selling.
The XL Euro Pro successfully filled a gap in our clear coat portfolio. In the first 7 months, we gained $120K in sales. The product received positive feedback on ease of use and premium finish. My strategic leadership of the launch resulted in both a new product and expanded market share.
By recognizing the need for a European-grade clear coat offering, I drove the successful end-to-end development and launch of the XL Euro Pro to meet customer demand and deliver incremental sales growth.
email
email
email introduction
email introduction
When I joined as Marketing Manager, PBE Jobbers Warehouse lacked a structured email marketing program to engage customers. I saw an opportunity to implement a platform to improve email communication and tracking.
My first initiative was to research, select, and deploy an email marketing platform enabling segmented, targeted email campaigns and metrics.
I led the implementation of Constant Contact for basic campaign sending and metrics. As our needs grew, I migrated us to Pardot for its automation and CRM syncing, then to Mailchimp for its more basic analytics and features. I segmented our list for tailored product/promo messaging. I A/B tested content which improved open rates.
Within the first year, our emails had a 25% increase in clickthroughs and attributed to a 10% sales lift from targeted communications. The platforms provided analytics to continuously refine our outreach for optimal reach and engagement. My implementation delivered the tools to drive email marketing success.
By recognizing the need for a scalable email marketing platform, I equipped our team to leverage a vital channel to engage customers. Our data-driven email approach continues generating significant returns across key metrics.
SOCIAL MEDIA
SOCIAL MEDIA
X-l social media presence and growth
X-l social media presence and growth
PBE Jobbers Warehouse had minimal social media presence despite it being a rising marketing platform. I saw an opportunity to use these channels to elevate our brand, connect with customers, and support sales.
I developed a social media strategy focused on accelerating growth through platforms like Facebook, Instagram, and LinkedIn. My goal was to increase awareness, engagement, and conversions.
I launched branded profiles on each platform and began posting multimedia content consistently, including product features, promotions, industry news, and events. I also ran targeted campaigns and contests to attract followers. I tracked performance through each channel's analytics and optimized accordingly.
Within a year, we amassed over 5k followers across the brand pages. Our posts generated 10% more website traffic and directly contributed to a 15% increase in online sales.Â
By recognizing the sales and marketing potential in social media, I built our brand presence and provided new avenues to interact with customers. Our channels now play a key role in multichannel marketing efforts to promote products, offers, and events.
Sales collateral
Sales collateral
X-l Tech sheets, sds, product flyers, marketing flyers
X-l Tech sheets, sds, product flyers, marketing flyers
Our product lines were expanding, but marketing materials were outdated. Sales reps lacked effective collateral to support new products and promotions.
I was tasked with overhauling existing and developing new marketing collateral to arm sales reps with professional, on-brand materials to drive growth.
I conducted an audit of current collateral and identified key gaps and opportunities. I partnered with department heads to understand product messaging and technical specifications to create new sell sheets, brochures, flyers, and data sheets. I established templates and guidelines to ensure brand consistency. I also led development of digital versions for email and website use.
My efforts resulted in 100+ updated and new marketing pieces spanning our product portfolio. Sales reps reported having effective, quality materials to showcase products, answer questions, and support promotions. Website traffic and digital downloads of materials increased. The new collateral elevated our brand and enabled sales teams to better connect with customers.
I successfully recognized deficiencies in our marketing materials and drove comprehensive improvements across all products. My collateral overhaul provided sales teams with vital tools to engage customers and position our solutions.
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